If you’re running a business, you’ve likely heard that hosting a signature event might help to get your name out there and build your business brand.

Hosting events are a great way of getting people in the door and creating new connections. In the wellness industry, events help you build trust in a way that emails and Instagram posts simply can’t. Events are experiences. People remember experiences, especially the kind that make them feel connected and feel good.

Hosting events can be a powerful way to get your business known, build your reputation, and showcase your expertise. Whether it’s a cozy client appreciation day, a lively health fair, or a goal-oriented wellness challenge, the right event can help build the brand of your business. So, what can you do to make sure you’re looking at a packed room instead of empty chairs?

The truth is, getting people to RSVP (and actually show up) isn’t always easy. There’s a few strategies you can use to promote your event, and direct mail marketing is one of the top choices that can elevate your event and get real, butt-in-seat results.

Using Direct Mail Marketing for Events

Direct mail marketing stands out in today’s digital-first world because it’s physical, personal, and impossible to ignore. A beautifully designed postcard or invitation in the mailbox feels more intentional than a crowded inbox full of emails. You can use a mail advertising service to send an RSVP card that feels special (not corporate junk mail) like they’re being personally invited, not just herded into another event.

There are unique advantages to using direct mail marketing for your promotion efforts before, during, and after an event.

• A couple of months before your event, you could send out a save-the-date postcard to plant the idea in people’s minds.
• A few weeks later, you could follow up with the main invitation with a deadline to RSVP and maybe a little incentive like an early-bird deal.
• When the event is just around the corner, you send out a final reminder with urgency—“Last chance to RSVP!” or “Bring a friend and get a free class!”

During the Event - Maximizing Direct Mail Integration

When guests arrive at the registration table, they could be handed a welcome packet with a branded postcard, a thank-you note, and maybe even a discount for their next visit to your business.

During the event, you’ve got materials everywhere to share more about your services with brochures. Branded props or signs are perfect for social media shares and keep your event buzzing and talked about after it’s over.

After the Event - Follow-Up Strategies

After the event, you can send out thank-you postcards to everyone who came—it’s a classy move and keeps you top of mind. You could include a little bonus for attendees, like a discount or early access to your next event.

If you have another event coming up, give them a little tease about it. You can let people know it’s coming and that they’ll be the first to hear about it. In the follow-up postcard, you can always ask for testimonials. A quick personal note saying, “We’d love to hear what you thought!” can get you heartfelt reviews to use in your next marketing campaign.

Getting Started with Your First Direct Mail Campaign

Direct mail marketing isn’t outdated. It’s one of the best marketing strategies to add to your business, especially if you’re a local business that wants more foot traffic and sales from people living in your area. Combine direct mail marketing with your digital strategy, and you’ve got a formula to make your next business event a success.

Ready to see the results for yourself? Let’s create a direct mail campaign that gets people through the door. When you click here, you’ll get 15% off your first order.